Data-driven decision-making is even more important to ensure that products or services genuinely benefit users in times of uncertainty because of the Covid-19 Pandemic. Guillaume Ang, CEO of Upflowy, said that the demand for online transactions has increased dramatically during Covid-19.
Upflowy thinks it can help businesses generate high-performing user flow. The Australia-based startup, which just raised $4 million, has built a platform that offers drag and drop tools for A/B testing and personalization on the web and mobile apps, and the best part is businesses don't need to know any code to engage with it. The latest funding was led by Counterpart Venture, in addition to returning investors Tidal, Global Founders Capital, Black Nova and Antler.
Getting visitors on a website or app to sign up for sales requires a lot of time and money, and as a result, many businesses struggle to achieve that. Upflowy was founded in 2020 by Ang and two other people to help entrepreneurs and marketers boost conversion rates and user flows. Businesses have been dependent on development teams that are consumed with improving the products and don't have time to support marketing endeavors for too long, according to the startup.
The Upflowy founders are: CTO Alex Girard, CIO Matthew Browne, and CEO Guillaume Ang.
The startup will use part of the new capital to enhance its platform capabilities by using data science areas like predictive personalization and developing additional features. The team wants to support it by increasing its headcount to over 30 full-time employees.
After seeing low-engagement forms lead to a drop in conversion, a huge waste of advertising spend presented a huge opportunity for businesses. This is just the beginning. Ang said that it is important to personalize the sales approach in order to convert into sales.
Hundreds of businesses now use Upflowy, Ang said, adding that it has a range of clients from B2B tech, to healthcare, to B2C companies.
The startup has seen a 40% increase in its activation rates and a doubling of its monthly user base in the last few weeks, according to Ang.
The Australian tech scene is driving innovation. Ang said in a statement that Upflowy was born out of the growing market of talent. The first interaction a prospective customer has with a business is a signup flow, and we are the first to make it easy to create and take them to live, improving the flow of information and ultimately ensuring prospects can be moved through the funnel in a smarter way.
Upflowy started as a remote company because of the COVID-19 pandemic. Ang said that being a remote-first business was a new concept in the early stages of 2020. Upflowy is going to set up a base in the U.S. this year to increase its presence in the region.
Dan Ross, who invested in Upflowy, said that there are currently no other tools on the market.
Patrick Eggen said in a statement that modern organizations need simple, no-code solutions that remove the friction between data collection and customer experience. Upflowy is able to re-envision this market because it is in a unique position.
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