According to the chief executive, Alpine can be a contender in the future.
The ninth team to launch their car on Monday was the French manufacturer.
After one race victory last season, they were moving in the right direction.
He said that they were going in the right direction and wanted to continue their climb to the summit.
Otmar Szafnauer, the former boss of the Aston Martin team, has been named the new team principal of Alpine.
We want to show constant progress with comprehensive developments across all sites to ensure we are a contender for the title in the future.
Fernando Alonso and Esteban Ocon will be the team's drivers in the years to come.
They returned to the top step of the podium last season when Ocon handed them a first win since the Australian Grand Prix in Hungary.
Ocon said that the feeling and responsibility was unique and very special.
The new F1 season starts in March.