Sharon Wilson is the regional sales manager for the north for A-Rosa River Cruises.

Wilson will aim to increase brand awareness, boost agents, and offer trade training for the German river cruise line.

She will give updates on A-Rosa's products.

Wilson will report to Stephen Joyner, A-Rosa's UK head of sales. She works in the north of England, Scotland and Ireland.

She spent more than 25 years at Royal Caribbean in various roles.

She worked as a sales executive for Jet2holidays in Scotland and Cumbria.

Sharon's expertise in the industry, combined with her excellent training skills, will be a great help to us as we work with agents to promote our products and tell our incredible story.

The travel trade is a core part of our business strategy in the UK.

As the travel industry continues to show positive signs of recovery, this new appointment couldn't come at a better time, enabling us to expand our reach and drive sales going forward as people start to holiday again.

Wilson said the job was very exciting. I can't wait to get involved in all things river cruise.

The line is looking for a regional sales manager to cover the south of the country and join the three-person UK sales team.