According to a report, Meta outlined the way mixed reality can be used to sell products in a call with ad agencies. An agency executive was interviewed by the publication after attending the first Meta discussion with advertisers.
Advertisers are looking for details on how the effectiveness of ads in the metaverse will be measured, and will be asking "what did I get for my money?" according to an executive.
MR is the marriage of the real world and virtual or augmented reality. Games like Pokémon Go allow players to imagine the magical creatures in normal surroundings with the use of a smart phone. Meta wants virtual content to interact with real world objects, even though virtual reality headsets immerse users in a digital world.
Companies can plaster ads on real life objects, allow users to virtually try on clothes, and interact with sellable products in other digital ways. Meta was vague about how the tech will work or how agencies will be able to sell it.
It's a little grim how badly advertisers want to get everyone's attention, and it seems they'll go to extreme lengths to get it. MoviePass, the previously bankrupted app that rewards you for watching ads in their entirety, announced its return last week, with eye-track tech that rewards you for watching ads in their entirety. The MoviePass CEO started using the tech for a different startup.
The Marketing Insider Group published a report stating that digital ads just don't work anymore, and that even after cutting ad budgets some giant companies didn't see a decline in sales. Agencies are scrambling to come up with new ideas, no matter how intrusive. It is possible that consumers will not buy an MR headset because of the extra ads.
There are more scary ads.
Are you interested in supporting clean energy adoption? At UnderstandSolar.com, you can find out how much money you could save if you switched to solar power. Futurism.com may receive a small commission if you sign up through this link.
All Rights Reserved © 2024
