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It's unfair to expect entrepreneurs to do any better than they already are.
Many startup companies pay a PR agency a monthly retainer of $10,000 or more, but their odds of getting a story placed about their company aren't much better than spinning a roulette wheel.
According to the head of marketing at Stacker Studio, a startup can increase organic traffic and improve search engine rankings by developing newsworthy content that gets picked up and shared by media outlets.
She explains how to create earned media that can boost ranking, referring, clicks, and other key metrics.
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How to grow your organic traffic with earned media
SEAN GLADWELL was credited with the image.
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