The article is published by ProPublica.

The Winter Olympics have unfolded as an unalloyed success, a celebration of sports and political harmony that has obscured critics.

The hills at Beijing are not brown as usual this time of year. A Uyghur skier is the symbol of national unity, while a tennis player is just a curious spectator. Athletes and foreign journalists praise the politeness of the volunteers and the high-speed trains.

While China's control of what its domestic viewers and readers consume is well established, the country has spread its own version of the Games beyond its borders with an arsenal of digital tools.

China has been able to manipulate how the Winter Olympics have appeared, even outside the country, with the help of fake accounts and other tools.

Volunteers cleaned the ice during an Olympic hockey game on Wednesday. Athletes have praised the group of volunteers who work to make the Games possible.
ImageVolunteers cleaned the ice during an Olympic hockey game on Wednesday. Athletes have praised the group of volunteers who work to make the Games possible.
Volunteers cleaned the ice during an Olympic hockey game on Wednesday. Athletes have praised the group of volunteers who work to make the Games possible.Credit...Hiroko Masuike/The New York Times

David Bandurski is the director of the China Media Project, a monitoring organization. He referred to the country's leader, saying: "This is what Xi Jinping has called telling China's story well."

Chinese state media outlets and journalists, as well as diplomats, have tried to improve the image of the Olympics on the banned micro-blogging site.

China has tried to influence online discussions in ways that are not public. The New York Times and ProPublica identified a network of more than 3,000 inauthentic-looking Twitter accounts that appeared to be coordinating to promote the Olympics by sharing state media posts with identical comments. Such accounts were recently created with very few followers, and were mostly used to amplify official Chinese voices.

Some of their efforts have been centered on an account called Spicy Panda, which has been posting cartoons and videos to push back against calls for a boycott of the Olympics. In one cartoon, Spicy Panda accused the United States of using a propaganda weapon to stain the Olympics.

Many of the Olympic venues celebrate China, like the slopestyle course, which included references to the Great Wall. 
ImageMany of the Olympic venues celebrate China, like the slopestyle course, which included references to the Great Wall. 
Many of the Olympic venues celebrate China, like the slopestyle course, which included references to the Great Wall. Credit...Chang W. Lee/The New York Times

The network was mobilized to promote the message as the account that reposted the message was all fake. Spicy Panda's posts about the Olympics received almost no attention.

  • Under Scrutiny: As Russian athletes score more wins, present and past doping scandals, as well as the situation in Ukraine, are casting a shadow over their triumphs.
  •  Caught in the Middle: American athletes of Chinese descent in Beijing have become targets of patriotic sentiment, both adoring and hostile, from both China and the U.S.
  • An Ice-Suit Clad Panda: The search for souvenirs of the Olympic mascot, Bing Dwen Dwen, in Beijing involves long lines and eye-popping price tags.
  • The Quest for Good Food: Hungry athletes, officials, volunteers and journalists have been trying, with effort and persistence, to find moments of delicious culinary diversion, however small.

90 percent of the accounts that were created after Dec. 1 were created by Spicy Panda's supporters. The first wave of coordinated posts pushed Beijing's stance that Hong Kong's legislative council elections were legitimate. The accounts focused on the Olympics. All but one of the accounts had been suspended by Thursday, after The Times and ProPublica asked about them.

iChongqing is a state media-linked multimedia platform based in a city in central China. The accounts that shared Spicy Panda's posts often did the same thing with iChongqing's account. A request for comment was not immediately responded to by IChongqing.

A hallmark of previous campaigns was the use of botlike accounts to promote hashtags that drowned out criticism of China.

Bing Dwen Dwen, the official mascot of the 2022 Winter Olympics, is often mentioned by botlike accounts promoting China’s narrative about the Games.
ImageBing Dwen Dwen, the official mascot of the 2022 Winter Olympics, is often mentioned by botlike accounts promoting China’s narrative about the Games.
Bing Dwen Dwen, the official mascot of the 2022 Winter Olympics, is often mentioned by botlike accounts promoting China’s narrative about the Games.Credit...James Hill for The New York Times

This year, they promoted content under the #Beijing2022 and #TogetherForASharedFuture terms. The world's confidence in defeating the Pandemic has been boosted by China's hosting of the #Beijing2022 as scheduled.

The Times and ProPublica identified hundreds of accounts that had been suspended for violating the platform's rules. The accounts are linked to state-backed information operations.

Bing Dwen Dwen, the official mascot of the Games, has been the subject of an organized campaign on social media.

Thousands of new or previously inactive accounts have helped the mascot go viral, he said, which China's state media presented as evidence of the mascot's popularity.

If you want to push out a lot of content on something like the Beijing Olympics, this is an easy way to do it. He said that the campaign was sponsored by the Chinese state to push Beijing's narrative on topics such as Covid-19 and the persecution of Uyghur Muslims.

The U.S. men’s hockey team beat the Chinese team, 8-0. News reports in China mentioned the loss only glancingly.
ImageThe U.S. men’s hockey team beat the Chinese team, 8-0. News reports in China mentioned the loss only glancingly.
The U.S. men’s hockey team beat the Chinese team, 8-0. News reports in China mentioned the loss only glancingly.Credit...James Hill for The New York Times

The information space inside China is similar to the closed loop that keeps athletes, journalists and other participants out of the public eye.

The state carefully selects almost anything ordinary Chinese people see or read. The Olympics have been free of scandal or criticism.

When the United States men's hockey team played an overmatched Chinese team, the game was not shown on the main state television sports channel, but was mentioned in news reports. The gold medal winner in the men's figure skating competition, Nathan Chen of the United States, was not included in the slide show.

In Chinese footage of the Games, the mountains are framed to exclude the brown slopes in the background, until Day 8 when a snowstorm covered them in a frosting of white.

Dry, brown mountains have been edited out in Chinese footage of the Games.
ImageDry, brown mountains have been edited out in Chinese footage of the Games.
Dry, brown mountains have been edited out in Chinese footage of the Games.Credit...Doug Mills/The New York Times

One of the biggest political stories of these Games has also unfolded outside China's internet firewall, and it was the appearance of a tennis player who accused a senior Communist Party leader of sexual assault.

When the global outcry over her fate threatened to overshadow the Games, the president of the International Olympic Committee met her for dinner. Ms. Peng has participated in curling and figure skating. None of that was shown in China, where all references to her accusations have been erased.

Mr. Bandurski of the China Media Project said that this is not just another narrative.

Jack Stubbs, vice president of intelligence at Graphika, said his firm had observed another Chinese propaganda network using foreign social media platforms.

The tennis player Peng Shuai, right, watching the women’s freestyle skiing big air final with Thomas Bach, center, the president of the International Olympic Committee.
ImageThe tennis player Peng Shuai, right, watching the women’s freestyle skiing big air final with Thomas Bach, center, the president of the International Olympic Committee.
The tennis player Peng Shuai, right, watching the women’s freestyle skiing big air final with Thomas Bach, center, the president of the International Olympic Committee.Credit...Jae C. Hong/Associated Press

The network has spread videos about the Olympics being friendly to the environment and President Putin's attendance at the opening ceremony.

China has defended its use of social media. Last year, a foreign ministry spokeswoman said that such sites were an extra channel to combat negative portrayals in the West.

According to the company's filing with the Justice Department, the company signed a $300,000 contract with the Chinese government in New York to promote the Games.

President Vladimir Putin of Russia attended the opening ceremony of the 2022 Winter Olympics on Feb. 4.
ImagePresident Vladimir Putin of Russia attended the opening ceremony of the 2022 Winter Olympics on Feb. 4.
President Vladimir Putin of Russia attended the opening ceremony of the 2022 Winter Olympics on Feb. 4.Credit...Sue Ogrocki/Associated Press

The company has been promoting the Games by recruiting social media stars to post on their accounts.

He said that it was about the Olympics and nothing to do with politics.

The sports drama dominated attention after the Games began. Some activists hoped that protests over China's human rights record would happen. Many athletes heaped praise.

Jenise Spiteri, the American snowboarder competing for Malta, said in a state media interview that everyone has a good heart.

The American snowboarder Jenise Spiteri became a minor celebrity in China after she bit into a steamed bun after her halfpipe run.
ImageThe American snowboarder Jenise Spiteri became a minor celebrity in China after she bit into a steamed bun after her halfpipe run.
The American snowboarder Jenise Spiteri became a minor celebrity in China after she bit into a steamed bun after her halfpipe run.Credit...Gabriela Bhaskar/The New York Times

A state media report about another American competitor, the freestyle skier. The official China Daily newspaper posted comments from Mr. Blunck.

The real China is different from what some American media have said.

Jeff Kao reported from New York. They contributed research.