Wordle Is Watching You

An anonymous reader quotes a report from Gizmodo: It's been less than a month since the New York Times bought Wordle, but it's wasting no time in ruining everyone's favorite word game in all the shitty ways you'd expect from a billion-dollar behemoth. And -- you guessed it -- that means your little daily puzzles are being loaded with ad trackers now, too. Most of us assumed that this was going to happen eventually. I mean, the Times dropped a cool seven-figure sum on a game that's still free to play (at least for right now), so those profits would need to be recouped from somewhere. And this week, some code-savvy Worlders stumbled onto where that "somewhere" was: a dozen different trackers shoved into places where there were literally zero before. Taking a look for ourselves, Gizmodo found that some of the trackers were from the New York Times proper, but most were used to send data to third-party players like Google. [...]

Here's just one nightmare scenario out of the bajillion or so that could come out of a system like this: Ad trackers were created to shove t-shirts and mugs onto all of our timelines, but they can also be used for outright surveillance. There are countless cases of cops using the data gleaned from those shitty ads to track protestors, immigrants, and anyone else they'd want completely warrant-free. And two of the companies that officers tap on the regular for this work -- Google and Oracle (via its infamous Bluekai subsidiary) -- are tied up in Wordle's shiny new trackers. Every time you open the page to see the day's puzzle to complain about how hard it is, the page pings details back to those companies -- and the data it shares can be extremely detailed, as Bluekai's own documents (PDF) lay out. At the very least, it's likely sending broad strokes to say you were on the site at a certain time, while your device was at a certain location.