The gaming community was not impressed with the launch of the platform by the games developer.
In a new interview with financial site Finder, two Ubisoft execs tried to explain why they should care about NFTs and embrace them as the future of gaming.
The current situation and context of NFTs make it hard for gaming executives to understand the benefits of a digital secondary market.
In-game assets such as guns or other kinds of loot are what Quartz is meant to allow. No matter if you are playing the game or not, each digit has a unique serial number and will be tied to the owner's name, according to the company's website.
NFTs aren't proving to be popular among the gaming community. The company's announcement trailer on YouTube last year was bombarded with dislikes.
The media coverage was almost unanimous negative, with Ars Technica saying that the plans made no sense.
The company's own employees have no idea why the company is dipping its toes into the NFT space.
The developer's leadership is steadfast in its belief that NFTs are the future of gaming.
The end game is about giving players the opportunity to resell their items.
It's really beneficial for them. They don't have it yet.
The condescending tone aside, it's a controversial argument to make considering the truth, as Kotaku points out, and it's a thinly veiled attempt to cash in on their customers. Every time a person changes hands, the company will get a cut.
Worse, to many it's further commoditization of the gaming space, turning it into a hollow market of items with dubious value.
I don't play games to have fun, I play them to sell items on a secondary market, according to one user.
There are plenty of reasons to believe that it is a real risk given that NFT platforms are falling victim to scam left and right.
They aren't allowed to use their licensed NFT in videos or other formats of media, nor are they allowed to reverse or cancel transactions.
I can't do anything about my son accidentally buying a $1,000 gun.
There is still a lot to prove to its customer base, and its executives don't seem to be doing it any favors.
In an interview with the NFT, the executive of the company said users should not get it.
Independent Artists say NFTs are the root of their existence.
Are you interested in supporting clean energy adoption? At UnderstandSolar.com, you can find out how much money you could save if you switched to solar power. Futurism.com may receive a small commission if you sign up through this link.