Lance Young, the agent for J.R. Smith, said that he was the first high-profile ex- professional athlete to sign for NIL representation.
The emergence of Smith as perhaps the most well-known Division I golfer has inspired significant endorsement possibilities that could earn him well into the six figures under the NCAA's new name, image and likeness legislation.
Young said there was significant interest in the NIL among manufacturers of golfing equipment and clothing.
Smith has expressed a desire to become a bridge to the sport of golf for underrepresented minority groups, and his matriculation as a full-time undergraduate at N.C. A&T has captured significant attention. Smith has a large following on social media.
Smith made $90 million in his NBA career. He earned a Sixth Man of the Year Award with the New York Knicks and won titles with the Cleveland and Los Angeles Lakers. Smith was one of the last prominent preps-to-the-pros players and went to the NBA draft in 2004. He was the 18th pick.
Professional endorsement agreements have the full freedom that NIL agreements don't. Smith can promote sponsors in NCAA-sanctioned events, but he can only do commercials and social media postings. Alcohol, tobacco and gambling are not allowed in NIL representation.
Performance bonuses for playing well in a college golf tournament are not included in an NIL deal. Smith is a former NBA player who can deliver brands an avenue to new and broader audiences.
All Rights Reserved © 2024
