The new wired mechanical keyboards are called G413 SE and G413 TKL. The first is a fullsize keyboard that costs $79.99, and the second is a tenkeyless model that costs $699.99.
There are a couple of reasons why the G413 TKL and G413 SE are interesting. The designs of these keyboards are relatively low-key. The cases are made of a black-brushed aluminum-magnesium alloy with a plain Logitech G logo on the top right. The keycaps are made of PBT plastic with transparent lettering that lets the keyboard shine through.
They use a standard set of Cherry MX-style switches instead of the in-house Romer-G switches. The G413 SE and G413 TKL's switches aren't actually manufactured by Cherry, but the important thing is that they are Longhua switches. The switches are described astactile, meaning they should feel similar to Cherry's MX Brown switch.
When it comes to mechanical keyboards produced by big name manufacturers, their prices start at $69.99, which is relatively affordable. Both will be on sale next month.