Edtech startups flock to the promise and potential of personalized learning

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The rise of remote instruction left many parents aware of the drawbacks of Zoom school, but for Letha McLaren, the importance of a headset was brought to her attention.

The son of McLaren was able to focus through the screen because he used a headset that blocked out some noises. With the device, he was able to hear what the teacher was saying, and he was more interested in paying attention. McLaren learned what her son responds best to.

Traditional classrooms don't serve all students due to learning differences. She and Suchi helped a market of parents who were in the same situation, trying to find a better format for educating their children. A personalized learning platform called Learnfully connects students with learning disabilities with specialists to identify strengths and weaknesses.

There is a halo around personalized learning. An adaptive curriculum that changes based on a student's emotional state feels sensible. It would be better to adapt learning on a student-by-student basis, instead of applying the same curriculum to everyone. The answer is that it's easier to scale the latter, and the former requires more money and time from end- users.

The market for personalization of education is being broken into by new companies such as Learnfully, Wayfinder and Empowerly. The startups are navigating the longstanding challenges of true integration while consumers and venture capitalists understand the vitality of personalized education.

Closing the feedback loop

Retooling supplemental services for students outside of the classroom is one way to innovate on traditional learning. McLaren explained that Learnfully is focusing on more than just learning.

Students may struggle in math, but they don't understand the building blocks which allow them to do some math programs, and so we focus on the foundation.