In the fictional book Up in the Air Great West Airlines counted all miles towards lifetime status and Ryan Bingham was on a quest for 1 million miles. He was tracked by the airline and they celebrated his achievement when he reached it.
George Clooney's character in the film was an American Airlines flyer on a quest for 10 million miles. When you reach 10 million lifetime executive status, you get to meet the chief pilot, Maynard Finch, and they put your name on the side of a plane.
Clooney was recognized by the airline for crossing 10 million miles inflight.
Most customers don't get any special fanfare if they earn annual status or lifetime status. One couple shared that they earned Delta Diamond status together and that seems to have gotten the attention of the airline.
2021 was another crazy year of travel, but @sonbokart and I ended up becoming a #deltadiamondcouple! By both achieving Diamond status with @delta. #skymileslife #delta pic.twitter.com/uSrW1Vp0Vb
— Michael McMillan (@mikecmcmillan) January 15, 2022
Delta welcomed them to the Atlanta Sky Club to celebrate their achievement.
Thank you for this nice surprise!! Atlanta Delta Sky club Terminal B crew!! They are super nice and welcoming us with These yummy food and champagne!!
Love @Delta pic.twitter.com/QyvU7LwyHS
— Sonbok (@sonbokart) January 26, 2022
American Airlines offered some real-time recognition for a newly-minted million-miler.
Thank you @AmericanAir helping me celebrate reaching one million miles! I appreciated the meet and greet service at both ends of my flight. You made me feel special. Love me a good old fashioned hand written note. #thankyou #americanairlines #customerlove pic.twitter.com/WNjzhDtYDl
— christine.barney@rbbcommunications.com (@cmbarney) January 26, 2022
Thesemoments go a long way to solidify loyalty. After a long period of loyalty, let downs at crucial moments can create risk that a customer will feel that their sunk costs were bad choices. It makes sense to put more effort into acknowledgment and celebration.
It's an achievement in its own right. The passenger was given a bottle of champagne at the end and the rap crewmember is awesome. The actual benefits of million miler status are also included.
In airlines.
Through the end of the year, American Airlines is running a promotion to earn double miles towards lifetime elite status. This isn't double redemption miles, or double elite miles, this is just double credit towards earning 1 million, 2 million, or higher tiers of lifetime status. Here are some things.
In airlines.
Why would you trust your travel provider if they already have your money? In an era of enhancements to give members what they want, and mergers that take the best of both programs to create a best.
In general.
