Warner Music Group is launching a metaverse concert hall where you can pay to be its neighbor

The Sandbox

Warner Music Group hopes that music buffs will express their love for music by buying nearby property in the virtual world The Sandbox. In an announcement, WMG described its new home as a combination of musical theme park and concert venue.

Warner Music has secured the equivalent of beachfront property in the metaverse, according to the chief digital officer of business development. It's unclear if a virtual beach is involved, as a press release did not offer images of the space. The Land sale will offer spaces that are adjacent to the WMG property, although WMG didn't specify whether this offers any concrete perks or if buyers simply get emotional satisfaction.

Corporations have opened virtual experiences in places like Second Life, where land sales have a precedent. The latter of which has signed its own music industry deals has hosted listening parties where artists can debut new music. WMG invested in a virtual concert platform last year.

The Sandbox is built around non-fungible token technology. Along with the similar platform Decentraland, it has led, and is particularly concerned with ownership and letting players in-game resources. If the music gets too loud, you can just turn your computer off and go to sleep.