Fridriksson is the founder of QuizUp. The serialentrepreneur has created two-for-two mobile games, but has yet to turn them into viable businesses.
He is coming out of the shadows to announce his third attempt.
The game is named after Fridriksson's entrepreneurial journey. There is a casual game for mobile.
Fridriksson isn't getting into the details of the game, but one thing we do know is that it's based on real-world map data.
The general premise is that players enter the game and travel around in the real world, rather than the fantasy worlds most online games are based on.
The games within the game are casual enough for mobile but that the progression within the overall world is compelling enough to have staying power.
It is not the first of its kind. It is an interesting blend of popular mobile games like Pokemon Go and Genshin Impact with a goal to eventually hit 1 billion players.
Fridriksson has been on a journey of entrepreneurship. QuizUp was a hit that nearly became a NBC show before it fell through. At one point, the game was the fastest growing in history.
The future (and past) of mobile gaming
It was an issue. Fridriksson didn't believe in pumping the product full of ugly ads, and was more interested in native ads where brands could launch their own quizzes on QuizUp. The team did partnerships with Coke and Maps. It was not at allScalable.
The only other option was an acquisition offer from Glu Mobile for $7.5 million. A game with tens of millions of users that had raised around$40 million from investors was a disappointment.
TeaTime went through the same journey. The platform was supposed to allow people to play games together. I mean with a video chat component built right in. It came with snap-style overlays so that players could dress up as different characters, interacting and showing emotion, without having to show their actual faces to strangers.
In June of 2020 Fridriksson and co. launched a game called "Trivia Royale" on the TeaTime platform and within a few weeks it had 2.5 million downloads. The guy knows how to make a game.
TeaTime ran out of runway after talks with a big tech company broke down. We are going to bring you to today.
It would be no surprise if the movie became a hit. Fridriksson has become a master at understanding the landscape of mobile gaming and iterating on or combining its finest elements into a product that is delightful enough to mention to a friend. He stayed close enough to the ground to understand the marketing landscape in mobile games and use it to his advantage, like when he made a big bet on TikTok.
It is not known if Fridriksson can find a way to monetize this next venture.
Considering how important cosmetics and aesthetic upgrades are in games, it makes sense for him to focus on them right now.
The landscape of mobile gaming has changed.
When we were doing this with QuizUp, putting in-app purchases and subscriptions in games was very hard, whereas the norm now with younger generations coming up is that it is easier to monetize through in app purchases, subscriptions and games.
Crowberry Capital and Sisu Game Venture led the seed raised by Rocky Road.
All Rights Reserved © 2024
