There is a discrepancy between what the customer persona used to be and what it became during thepandemic.
The era of digital transformation is no longer a secret. Changes in the travel industry have pushed advertisers and brands to consider new messaging, channels and approaches before campaign launches.
Travelers are ready to spend their savings after being locked up. The recent increase in demand has caused travel companies to increase their marketing spend. What is at the heart of the travel-brand plan?
Behavior changes should turn into marketing hypotheses.
The health implications of travel and safety precautions necessitate specific customer-experience strategies, including work with brand awareness, evaluation and post- purchase scenarios.
As consumers become more focused on their environment and co-travelers, small-group trips are being prioritized. Private car rental is going to prevail over buses. The golden mean here is very transparent and has strong relationships.
There has been a dramatic increase in the number of pet-owners during the Covid-19 epidemic. The research shows that pet-allowed rentals reached 65% in the first quarter of the year.
Hyper-awareness and authenticity will remain important.
People want travel companies to give more. The industry used to be transaction oriented, but now people think about value first, and they are looking for a luxury experience, from five-star hotels to upgraded flights and a personalized approach. Travelers are aware of the influence of their behavior on global issues. Eco-friendly, high-tech and smart are where we are going.
Travelers expect to get their offers on their own terms, as they are in search of the best deals. Investing in traditional display and search will still work, but contextual relevance remains the key to authenticity. It is possible to get your messages to the right people with airline or tour ads on travel-related channels, affiliate marketing within relevant articles, andcollaborations with brand ambassadors who gather the most engaged audiences.
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