Lamborghini releases its first NFT, which is the most Lamborghini thing ever

Photo by Andrew Hawkins

The first NFT will be released next month and is a non-fungible token. The Italian automaker, which is in the midst of an ambitious shift to hybrid and electric sports cars, announced that it would auction off a series of NFTs that it produced in collaboration with Swiss artist Fabian Oefner.

Oefner's image depicts a Lamborghini breaking down into its core components as it rockets through the blackness of space. It is less amateurish in its design than many of the more popular NFTs, which raises questions as to how it will be received by the community.

The theme of the car is astronomy. Each of the other auctions will start and end 15 minutes later than the preceding one, while the first one will start at 4:00PM. The exact time it took Apollo 11 to leave Earth and enter the moon will be displayed in every auction.

Lamborghini

The process Oefner undertook to create the image is very detailed. According to the car.

At the start of the project, Oefner meticulously studied the engineering plans of the Lamborghini Aventador Ultimae and created an accurate sketch of what the final photograph will look like. Based on that sketch, Lamborghini prepared all the necessary parts and components of a production ready Ultimae. The pieces were then photographed by Oefner and his team in a makeshift photo studio right next to the production line at the Lamborghini Factory in Sant`Agata Bolognese. Upon his return to his studio in the US, where the artist works and lives near New York City, he combined the countless images into the composition envisioned in the sketch. It took Oefner and his team more than 2 months to create a moment, which is shorter than the blink of an eye.

The company sent a set of carbon fiber space keys to the International Space Station in 2020 as part of a research project. The first automaker in the world to send components developed and produced for scientific purposes is Lamborghini.

It's the most desirable thing ever to be auctioned off, given that it's sports cars are some of the most sought after automotive bling for the rich and famous. They are obvious status symbols, coveted objects among the super rich, and often can serve as a way to store and preserve wealth, especially for those who hail from countries with weak currencies.

The company is known for its loud V8 and V12 engines, custom leather interiors, and neck-snapping speed, but it wants to be seen as innovative and technology-focused. That explains why it is selling its first NFTs.

The NFT community is young and innovation oriented, according to Stephan Winkelmann, CEO of Lamborghini. It was a logical link.

The company decided to take a risk on creating its own NFTs after noticing several knock-offs that claimed to be official items.

It is a test for the company to see if there is financial opportunity in NFTs and other digital assets. With the explosion in interest in NFTs, scam artists have found an easy way to steal millions of dollars from novice buyers. As it enters into the space to make sure it maintains its brand integrity, Lamborghini is being extra careful.

Photo by Andrew Hawkins

The company does not plan to accept anycryptocurrencies as payment for its vehicles. Musk caused a stir last year when he announced that the company would accept payment for its vehicles in the form of digital currency, before reversing himself.

We are very conservative in this and we are not changing our way of payment.

Last year, the Italian automaker finally unveiled its electrification plans, which will proceed in two separate phases over the next decade. The company plans to roll out gas-electric hybrid versions of its entire lineup by the end of the century. Sometime before the end of the decade, the first all-electric model from Lamborghini will be unveiled.

Plug-in hybrid versions of Aventador, Hurac, and Urus models will be arriving within the next three years. A completely new all-electric fourth model will be unveiled sometime before the year 2030. The first hybrid vehicle will be unveiled in April. There will be two more reveals this year, one in August and the other in October.

The platform that will be used for the first all-electric car from Lamborghini has not been decided. When asked if it would use Volkswagen's mass-manufactured modular electric vehicle platform, or the MEB, Winkelmann demurred. He said that there was a clear competitive advantage to being inside one of the largest automakers in the world.

He said that they had to move ahead and find a balance between what was new for the new generation and what was still to come.