Netflix's new social channel champions stories of the Asian diaspora

The pan-Asian diaspora is celebrated by the new social media channel:Netflix Golden. Freida Pinto, Ken Jeong, and Tan France are some of the stars featured in the introductory video for the channel.

Multiple stars in the clip say that we are billions of people from dozens of countries with hundreds of languages and trillions of different ways to ferment vegetables.

The initiative is the latest in a string of audience-focused channels created by the company.

The promotion, directed by Shruti Ganguly, has been launched in conjunction with other social media accounts. The channels will feature an interview series hosted by Philip Wang. The first episode of Golden will feature Emily in Paris and will debut on January 27.

The phrase "real gold will always shine" is what inspired the title of the new channel.