The EU Has a Plan to Fix Internet Privacy: Be More Like Apple

Jan 25, 2022 7:00 AMLawmakers want all websites to use a similar “Ask App Not to Track” function, but Apple's system might not be as clear-cut as once believed.

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Like millions of other internet users in Europe, the German member of the European Parliament has to open and scroll through several options to refuse to share her data with third-party advertisers. Europe's landmark privacy law, the General Data Protection Regulation, means websites have to ask users for consent to be tracked online. Geese had intended to spend less time on a website if she had to opt out of it.