The unthinkable occurred when a character on a popular TV show got a heart attack while riding one of its bikes. The Peloton heart attack appears to be Hollywood's new favorite plot point, much to the exasperation and detriment of the bike manufacturer.
This article contains information about the sixth season of Billions.
David Costabile is an actor who is known for his work on Billions. In the first episode of the show's sixth season, Wags was in the middle of a class when two EMTs burst through his door and declared he was having a heart attack. The emergency crew are not strippers, as was initially believed by Wags.
When the character begins to have jaw pain and trouble breathing, he begins to realize that he is having a heart attack. The episode was released ahead of time by the network for free on various platforms.
The second heart attack to hit the screens in recent weeks was caused by Wags. The first character to have a heart attack was Mr. Big in And Just Like That, the Sex and the City sequel series. After the episode aired, the shares of the company dropped.
The premiere of Billions couldn't come at a worse time for Peloton, which is taking serious corrective measures in light of declining demand for its exercise equipment. It has brought in McKinsey to help it cut costs and is considering laying off employees.
You could almost hear the exasperation in Peloton's response to the episode. The company did not provide the bike for the Billions episode and did not agree to have its brand used on the show.
We understand why these fictional TV shows would want to include a brand that people love to talk about, but we did not agree with the use of the brand in the show. The show references the benefits of cardiovascular exercise to help people lead long, happy lives.
Gizmodo reached out to Showtime on Sunday for comment on the bike being blamed for another fictional heart attack but did not receive a response by the time of publication. If someone comes back to us, we will update this article.
The two back-to-back scenes, which are different, in the shows are a coincidence, according to Hollywood.
According to the New York Times, the scene for Billions was written months before Mr. Big died. The show's executive producers told the outlet that a reference to And Just Like That was overdubbed recently in postproduction.
The executive producers said that the line was added because of what Wags would say.
They did not respond to a question from the Times about whether or not they knew about the mention of the bike on the show.
The last thing the town needs right now is for a character to die on one of its bikes. In the office, his colleagues announce, "It's alive!"
In the episode, Wags says it is a small heart attack. Mild as Babybel cheese. There are some things that are in the works. I am not going out like Mr. Big.
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