Mars Wrigley said in a press release on Thursday that Tucker Carlson mocked the new M&M's cartoon mascots, which were revised to promote inclusivity and underscore the importance of self-expression.
Both the brown and green M&M's received new footwear that Carlson dubbed "less sexy."
Carlson said that M&M's will not be satisfied until every last cartoon character is completely androgynous. That's the goal. We've achieved equity when you're turned off. They won.
January 22, 2022.
The orange M&M was changed to appear more anxious.
Maybe he doesn't like the new shoes he sees. Maybe he liked the boots. Carlson thinks the orange M&M is sexist.
January 22, 2022.
The president of Mars Wrigley North America told CNN that the footwear changes are just one component of a larger campaign that seeks to update M&M's characters and make them more "representative" of the brand's consumers.
Insider reached out to representatives of Fox News and Mars Inc.