You will be lulled with a string of traps and puppies before you get hit with the racism of potential hate speech in your feed.
In a post on Thursday, the company said it is taking "stronger action" against posts that might contain hate speech, and that it will make you scroll for a bit longer before seeing them in your Feed or Stories. This means you could be spending more time on the platform before seeing a post that makes you close the app.
"If our systems detect that a post may contain hate speech or violence, we will show it lower on Feeds and Stories of that person's followers," the post says. If a caption is similar to one that broke our rules, we'll look at it.
It makes sense that they wouldn't immediately remove posts that contain objectionable content. The platform doesn't remove posts that independent fact-checkers determine contain misinformation, preferring to de-prioritise them.
"We always try to show you the most valuable content from the accounts you engage with and have the most value to you, while minimizing the likelihood that you come across content that could be upsetting or make you feel unsafe," wrote the company. We use Recommendations Guidelines to determine the types of content we show in Reels and Explore, and we have always removed content that goes against our Community Guidelines.
Mashable reached out to the photo sharing website for comment.
It will now take into account your reporting history when deciding what posts to show you. As a result of your reporting history, it will now de-prioritise posts it thinks you're likely to report.
"If our systems predict you will report a post based on your history of reporting content, we will show the post lower in your Feed."
The new policy won't penalize an innocuous post from a hate-filled account because it's focused on individual posts. Hopefully, you will be able to keep scrolling, never knowing that the pretty sunset photo that was recommended was taken at a white nationalist rally.
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