Three years ago, the Atlanta halftime show was a disaster and the league is trying to make up for it. When the league first announced the halftime show lineup, it was clear what it was going for.
This isn't going to be a show where you go over business acquisition details at halftime. Make sure the big speakers are on during the halftime show to make this a multi-Generational, get-your-beverage- ready event.
This year's trailer for the Weeknd's show is a declaration that the halftime show is about to break out in the middle and the video released today by the NFL is a promotion of this.
The trailer opens with a skyline rising from the chess board as giant gold chess pieces are being moved around. Every artist knows that it is time to head to the stadium for the show. Thank goodness they opened with Em because his music is so much fun and his current self and his TRL era bleach blonde self physically arrange punchlines like a puzzle.
The person I was introduced to on The Arsenio Hall Show said, "I'm not gonna tell kids don't do drugs", but the context isn't why I remember it. He pulls a monster U-turn on two wheels in a lowrider because he likes the person who's in it.
The final artist, Dr. Dre, is seen walking along the beach with a virtual piano in the ocean playing a song called "Still D.R.E." If COVID ever ends, I'll sign you up for the festival date.
The Los Angeles skyline rises out of the chessboard and it is revealed that all of the pieces have been moved by Dr. Dre. They all meet in the parking lot, which is my favorite part of the trailer, because Kendrick Lamar pulls up on a beach cruiser.
The first Super Bowl in Los Angeles since 1993 won't have a show like those from The News or Maroon 5. This is a type of production where you throw your hands in the air.
They should have gone this hard in Atlanta. The music capital of the last 20 years.
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