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People like to talk about their experiences. When you enjoy something, you want to tell others about it. As a business owner, your goal should always be to give your customers a great experience that they will want to come back to you for. You need to do everything you can to turn your clients into enthusiastic advocates who will send you referrals, which will help you build a solid business as well as a fortune.
You can start creating lifelong relationships with your customers by following this guide.
1. Stay alert.
If you want your clients to associate you with a great experience and first-class service, you need to stay in contact, provide exemplary care and create a strong sense of community. A really effective way to do this is to provide items of value that they might find beneficial, such as informative market updates, educational e-reports or simply helpful tips for living the good life.
There are 7 tactics that show you're getting customer service right.
2. Surprise and delight.
There is a human element to business that can never be underestimated. People crave true connection now more than ever, and a powerful way to really connect with someone is to surprise and delight them. A personal note is a great way of reaching out and making someone smile, and it is also a great way of getting a personalized post in the mail. You could make a call to say hello or drop by to deliver the gift. These gestures are designed to show your top clients that you are thinking of them, but they should not feel burdensome or fake. Keep it simple. Make sure you're authentic in your communication.
3. You should celebrate your clients.
Your database isn't just a list of names, phone numbers and addresses, it's a treasure chest of relationships that need to be nurtured A fun way to make your clients feel appreciated is to host a party for them. Getting your top customers together to say thank you and enjoy each other's company will go a long way towards strengthening the bonds and deepen the relationship between you. Even if you can't meet in person, there are a lot of fun ways to connect online.
There are 7 essentials of great customer service.
4. Ask for referrals.
If you serve your clients at the highest levels, they will tell others in their circle. You will become known as the go-to person to do business with when word spreads and referrals pour in. It is important to remind your clients that you are never too busy for their referrals. You have the right to ask that they recommend you to others if you go above and beyond. Working by referral means that you will always have a steady stream of high-quality leads and a business that lasts, but you will also get to work with quality clients you like. It is a win-win.
Your clients will associate your name with exceptional service if you consistently demonstrate the high level of care you provide. If you prove that you are reliable, trustworthy and excellent at what you do, your customers will be eager to tell other people about the positive experiences they have had with you. As a result, they will happily refer you, which means that your brand will increase, your business will grow, and you will be on your way to living the good life.
Treat Them Well: 5 Keys to Lasting Customer Service.
The Entrepreneur Leadership Network has a contributor.
The largest training and coaching company in North America is founded by Brian Buffini. More than 3 million business professionals have been trained and more than 25,000 business people have been coached by the company.
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