For 60 years, the Cosmosphere has presented and preserved space exploration history. From its collection of recovered and restored space artifacts to its dynamic exhibits, the Hutchinson, Kansas institution has had everything you would want and expect from a world-class museum.
Everything except its own beer.
I have traveled to various museums. Jim Remar, president and chief executive officer of the Cosmosphere, said in an interview with collectSPACE.com that he has noticed that some have partnerships with local craft breweries. I had beer envy.
Salt City Brewing Co. created a HazyIPA called "Space Race" to celebrate the history and future of space exploration.
There are some good videos for you. It was created with a sketch.
Samuel Adams has a beer called 'Space Craft'.
The proceeds from the sale of Space Race HazyIPA and its line of related merchandise will go to the Cosmoosphere. The image is from the Cosmosphere.
Lovers of beer and space come to Hutchinson, Kansas from the outer reaches of the universe. Salt City Brewing wrote on its website that they wanted the best HazyIPA and the best space museum in the Heartland.
Space Race is described as an "off-planet experience for your palate" and is made using a special blend of hops. A double dose of dry hops just before launch sends the aroma into a higher altitude.
Remar wanted a beer that was tied into something unique in the beer industry and that captured the concept of the space race, the Cold War competition that pitted the United States and Soviet Union in a race to the moon.
Salt City's owner, Steven Petermann, had the idea of using the hops to tie the space theme together, according to Remar. The HazyIPA is popular and not seasonal. You can drink it all year long.
The Space Race label was developed with the help of Howerton+White, an advertising and marketing agency in Kansas. The size and weight of the world's first satellite is included on the label.
The same artwork can be found on t-shirts, hats and glass tumblers. The proceeds from the beer and products will go to support the programs at the Cosmoosphere.
Remar said that the proceeds from the sale would go to the camp scholarship fund.
There are pictures of NASA's 17 Apollo moon missions.
The altitude achieved by Liberty Bell 7 is included in the Space RaceIPA label. The image is from the Cosmosphere.
Space Race is only available at the brewery's tap room and through various liquor stores and distributors across the state because Salt City Brewing is only licensed to distribute its beers in Kansas. The launch party for the Space Race HazyIPA will be held on Monday, January 24 at the Cosmosphere.
The beer isn't intended as a limited edition.
Remar said that they anticipate a long-term partnership. If Salt City's other labels grow in popularity, the brewmaster would look at expanding his reach. We've talked to him about doing limited runs here at the Cosmosphere.
The 60th anniversary of the real space race will be celebrated at the museum in December, and astronauts who took part in it are expected to be there.
Follow collectSPACE.com on social media. collectSPACE.com is a trademark. All rights belong to the person.
All Rights Reserved © 2024
