Amazon is opening its first physical clothing store

Amazon is opening its first-ever Amazon Style physical clothing store with the promise of a high-tech shopping experience. It will offer brands consumers know and love, according to Amazon, and an app will let you choose an item, size and color and send it directly to a fitting room or pickup counter. The first store at The Americana at Brand will be in Los Angeles later this year.

Hundreds of brands chosen by fashion creators and feedback provided by millions of customers will be offered by Amazon. The online store currently carries products from designers like Oscar de la Renta. Many luxury and high-end brands have resisted listing their goods on Amazon.

The stores will offer double the number of styles of traditional stores, while not forcing customers to search manually for the right size or color. If you like a clothing item you see, you can use the Amazon Shopping App to see the sizes, colors, customer ratings and other details. If you don't need to try it on, you can send it to the fitting room or the pickup counter. It uses an artificial intelligence-powered algorithm to recommend more products based on what you have already picked.

You can use the app to open the fitting room door with all the items you have picked. You can request new items to try on without having to leave the store. Thanks to tech that Amazon uses, they will arrive in minutes.

You can buy items online that you found in the store at the same prices. You can return items in the store and have them saved in the shopping app so you can revisit them later.

A number of Fresh grocery stores, book stores, and a hair salon have been opened by Amazon. It didn't say if it would use the cashierless "Just Walk Out" tech found in Fresh and Whole Foods, but it will use the Amazon One palm recognition service for checkout.

This article originally appeared on Engadget.