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Microsoft said it plans to buy a company that makes games.
Microsoft's largest ever acquisition would be the largest deal in gaming history.
The US firm would own popular gaming franchises.
The deal would be a big step for Microsoft's gaming brand.
It comes a year after Microsoft bought another influential gaming company.
Microsoft would become the world's third-biggest gaming company by revenue, behind China's Tencent and Sony, if it buys the troubled but successful Activision.
Microsoft said the deal would help it grow its gaming business across mobile, PC and consoles as well as providing the building blocks for the metaverse.
Microsoft is also expanding its Game Pass service, which is why it purchased the Call of Duty maker.
Microsoft's chief executive said in a statement that the company is investing in world-class content, community and the cloud to make gaming safe, inclusive and accessible to all.
Sony's PS5 is seen as having the lead over Microsoft's fourth generation Xbox models in the battle for popularity with gaming.
In recent years, Sony has strengthened its network of in-house games studios and delivered a string of exclusive hits including in its Spider-man franchise, which has left its US rival playing catch-up.
The Japanese firm is a pioneer in virtual reality and this month teased some details of its next generation headset.
It faces stiff competition from non-traditional rivals such as Meta Platforms, which is investing heavily in its metaverse offering.
Sony Group's shares were down in Tokyo Stock Exchange morning trade, which helped to pull down the benchmark index.
The caption is media.
The PS5 is in the hands-on.
There is gaming.
Sony.
Microsoft.
The company that created the video game "Call of Duty" is called "Activision Blizzard."
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