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The story is 157834003.
On Tuesday January 18th, the up-next dept was posted by msmash.
The Democrats introduced a bill that would ban the use of digital advertising targeting on ad markets hosted by platforms like Facebook. Digital advertisers cannot target ads to users under the Banning Surveillance Advertising Act. It allows for "broad" location-based targeting. It would be possible to have contextual advertising that is specifically matched to online content. Eshoo, the bill's lead sponsor, said in a Tuesday statement that the "surveillance advertising" business model is premised on the collection and use of personal data. This practice allows online platforms to chase user engagement at a great cost to our society and it fuels a lot of harms. The business model for advertising is broken.
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