Walmart is getting serious about the metaverse

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Walmart wants to break into the metaverse according to its recent trademark applications.

Photo by Yichuan Cao

Walmart is getting ready for a leap into the metaverse. CNBC reported that the company is looking to establish its own NFTs and cryptocurrencies.

CNBC reported that the retail giant filed for several trademarks on December 30th, suggesting plans to start selling virtual goods, including electronics, toys, appliances, sporting equipment, apparel, home decor, and more. There is an opportunity to buy and sell NFTs, as well as offering customers a digital currency. The company made a separate filing for the use of its name and logo in virtual reality and augmented reality.

Walmart has filed trademarks for "Verse to Home", "Verse to Curb" and "Verse to Store".

Walmart has filed trademarks for the names "Verse to Home," "Verse to Curb," and "Verse to Store," suggesting that it may be preparing a virtual shopping experience. The US Patent and Trademark Office website has some of the Walmart filings listed under the name Walmart Connect. You can find the filing on the Trademark Electronic Search System (TESS).

Walmart is exploring how emerging technologies may shape future shopping experiences, according to Carrie McKnight. We don't have anything else to share today, but we file trademark applications as part of the innovation process.

One of the first signs of Walmart's interest in the metaverse was a job listing for a product specialist for cryptocurrencies. Nike, Adidas, and Gap are all participating in the metaverse movement, with Nike looking to cash in on virtual sneakers, Adidas selling out of its Into the Metaverse NFT collection, and Gap offering NFTs of its hoodies.