Global Interest in Domestic and International Travel on the Rise

Travel industry trends have changed in this challenging time. The desire to travel to foreign lands was overwhelming in some of the world's most popular destinations. Travelers are more focused on domestic trips with international travel at an all-time low.

The most recent research shows that interest in domestic and international travel is rising in a few markets while remaining stagnant in others.

VERTISING

The intent for domestic trips for both business and leisure went up between November 2020 and November 2021.

Domestic travel interest increased the most in the U.S. in individual markets.

The interest in the U.K. increased from 46 to 51 percent and from 54 to 58 percent in France.

Travel sentiment in Singapore went up from 17 to 24 percent. Japan and Australia had small decreases in interest for domestic travel.

Business and leisure travel were the most popular types of travel outside the country.

Between November 2020 and November 2021, intent for international travel in the U.S. increased by three points.

The desire to fly overseas was less in Australia from 2020 to 2021.

In November 2020, the desire for international travel was at 24 percent in Australia. The number increased by just one point. At six percent, Japan remained steady. At 33 percent, Singapore didn't budge.

The value for money in the U.S. was one of the main motivators for traveling domestically.

Forty-two percent of Americans said that value was the most important factor in choosing a domestic vacation destination, followed by 36 percent who said they were looking for places with outstanding natural beauty and friends nearby.

The temperature and climate were a factor. Twenty-nine percent said that low-cost flights, hotels and activities played a part in their choice, while 28 percent said that they had previously been to a destination. The availability of accommodations was a factor in 26 percent of Americans choosing a cultural or historical site. Safety measures were further down the list at 22 percent, and 21 percent said their choice came down to recommendations from friends and family.