TechCrunch+ roundup: Allocating equity, unicorn traffic jam, blockchain gaming survey

Walter Thompson and Ram Iyer were at 2:45 PM on January 14, 2022.

There are a few ways to recruit and retain employees.

Offer a good salary.
They can create a role that harnesses their talents.
Give them a stake in the company.

Equity won't leave employees with a lot of wealth. Most embittered workers will think twice about walking away from a job before they are fully vested.

In a guest post, the vice president of Tercera lays out steps for designing an equity program.

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Her guide includes tips for employees to understand the value of their stake, as well as fictional examples founders can use for modeling, and brackets and multipliers for contributors at different levels.

Entrepreneurs love to be seen talking about fostering an ownership mentality, but if that is going to be more than happy talk, you need a transparent equity program.

We will be off on January 17 to celebrate Martin Luther King Jr. Day.

Have an excellent weekend, thanks for reading!

Walter Thompson is a senior editor.

Your partner.

A guide to allocating equity grants.

Do we need a visa to visit the US?

The image is from TechCrunch.

I am sorry, Dear Sophie.

My husband and I are going to visit our daughter. She is an F-1 international student.

We would like to explore the feasibility of expanding our business in the United States while we are with our daughter.

Do we need a special visa to do that?

Mom multitasking.

Do we need a visa to visit the US?

Justworks delays IPO due to market conditions.

The image is from TechCrunch.

The decision by Justworks to delay its IPO may be a bellwether of what will happen in the future, as there is a growing rift between the public and private markets.

Software companies are getting hammered on the public markets, while the private markets are still enthusiastic about tech startups.

Alex writes that this difference of opinion could make it hard for richly valued startups to exit this year.

The enthusiasm gap between private markets and public markets is wide. That is terrible news for pricey unicorns.

Justworks delays IPO due to market conditions.

7 investors discuss regulation, opportunities and NFT hype in a survey.

In October of 2021, the game distribution platform Steam banned all games with NFTs or cryptocurrencies.

New players are paying hundreds of dollars to get mythical pets and love Potions in Axie Infinity, an NFT-based online game.

Given the lack of regulatory guidance and the speculative nature of manycryptocurrencies, what do investors think about the gaming industry?

Seven people were surveyed to find out if they are active in the space.

Kenrick Drijkoningen is general partner of Play Ventures.
The head of investments is Banafsheh Fathieh.
Josh Chapman is the managing partner of Konvoy.
Eddie Thai is a general partner of Ascend Vietnam.
The Yield Guild Games was co-founded by Beryl Li.
Rajul Garg is the founder and managing partner of Leo Capital.

7 investors discuss regulation, opportunities and NFT hype in a survey.

High-conversion lead magnets deliver value.

Magnet drawing people.

It's one thing to get a prospective customer to visit your site, but it's another thing to convince them to share their phone number or wallet.

Aleksandra Korczynska, the CMO of GetResponse, says marketers who align lead generation with the goals of their prospective customers will gain a significant advantage as consumers gain greater control over their privacy.

She says the key is to build a foot-in-the-door technique.

High-conversion lead magnets deliver value.

The SPAC boom was a failure.

A large group of companies went public in 2020 and 2021.

If something seems too good to be true, it probably is.

Alex Wilhelm writes in The Exchange that there is more than one industry that is disappointed. Since their debut, property tech, media, and personal mobility companies have seen big drop-offs.

I think we have collected enough data to call the SPAC boom a failure.

The SPAC boom was a failure.

I prefer to pay.

Paying users to play is part of the selling proposition of the game, but is that the purpose of entertainment?

Alex says he enjoys playing against others online, but that he is bearish on games that have more aligned incentives than traditional games.

I prefer to pay.

Halsey Minor is bullish on NFTs.

For the last several years, Halsey Minor has been working in the field of cryptocurrencies, but he is best known as a co-founder of CNET.

He has been developing content for three decades and is now leading a publishing platform.

In an interview, Minor said that he sees cryptocurrencies and NFTs as the technology of the future, and that he would give advice to those hoping to raise capital for web3 projects.

Minor is bullish on NFTs.

The year was a record-setting one for venture capital.

The Exchange will be getting a series of stories about sectors and trends in different regions. They looked back at a record-setting year for venture capital to build a foundation for that reporting.

According to CB Insights, the amount of money invested in VCs increased by 111% from the year before. The figure is pegged at $643 billion by Crunchbase.

It is clear that well north of half a trillion dollars was invested into high-growth private companies last year, a rough doubling of what the same asset class managed in 2020.

The year was a record-setting one for venture capital.