I mean, you had to be there in the three previous years.
Fans ran to social media and screamed from the stands about how they would boycott the team if they continued to kneel in the name of racism and police brutality.
It was a lie.
According to Sports Business Journal, no other pro sports league in America cracked the top 100 most-watched TV programs last year.
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The Top 5 most-watched programs of the year were the Super Bowl,NFC Championship Game, Raiders/Cowboys on Thanksgiving, and the Buccaneers/Saints game. The Summer Olympics, seven college football games, and two college basketball games were some of the broadcasts that made the Top 100. The NBA, MLB, and NHL did not get invites.
The ratings dip that was caused by Kapernick was not as bad as it was.
Sean McManus, the chairman of CBS Sports, said in 2017: "We did research and it was relatively proprietary research, to be honest with you." The reason for the decrease in football viewing last year is due to the kneeling issue, which is mentioned by a fair amount of viewers. They don't find it attractive or compelling in the coverage of the football game. How big was it? I don't know. I think it was one of the factors that led to the slight decrease in ratings last year.
McManus was aware that the reasons why some weren't tuning in wouldn't last.
I think the ratings will come back. The NFL ratings are by far and away the most attractive property in all of television. The ratings were down marginally, but nobody is panicking and saying that the NFL is slipping in terms of its popularity or its dominance, because what else is on television.
Football is the same as voter suppression and racism. The only thing that this country does is watch the Super Bowl. People will always tune in to a sport if players are kneeling or standing for a racist song before a game.