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A competition expert is planning to file a lawsuit against Meta, claiming that up to 44 million UK Facebook users could share over $2 billion in damages.
Meta set an "unfair price" for free use of Facebook in the UK, according to Dr Liza Lovdahl.
The case will be brought to the Competition Appeal Tribunal.
Users have "meaningful control" of what information they share, according to a Meta representative.
Dr Lovdahl Gormsen says that Facebook abused its market dominance to impose unfair terms and conditions on ordinary Britons, giving it the power to exploit their personal data.
The company made excessive profits because of the data that was collected between 2015 and 2019.
She says that anyone living in the UK who used Facebook at least once will be part of the claim.
In November, the UK's Supreme Court rejected an optout claim seeking billions of pounds in damages from the internet giant over the alleged illegal tracking of millions of iPhones.
The judge in that case said the damage was not caused by the data collection.
If damages could be calculated, he did not rule out future mass-action cases.
Optout cases are allowed at the Competition Appeal Tribunal.
My case is able to claim damages on behalf of the 44 million British Facebook users who were affected.
Meta has denied the allegations.
People use its free services because they find them useful and have control over how their data is used.
The representative told the news that people can access the service for free.
They choose our services because we deliver value for them and they have control of what information they share on Meta's platforms and who with.
We have invested a lot of money to create tools that allow them to do that.
This latest case adds to the company's legal battles.
The US Federal Trade Commission was given the go-ahead to take Meta to court.
Meta said it would prevail in court.
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