Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug - COOL HUNTING

Covering the years 1950 to 1999, Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug compiles the most memorable tech (specifically computer) advertising of the 20th century. A survey of the advertising industry, study in graphic design and type, and a look at how computers have changed over the years, the book contains images pulled from museums, university archives, and private collections to showcase just how far 50 years got us. Also inside are two essays-one by anthropologist Ryan Mungia and another by graphic design historian Steven Heller-that complement the visual assets. Mungia. along with J.C. Gabel, also edited the book which is an essential for design and tech enthusiasts alike.