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The fashion industry is one of the most aggressive in promoting their sustainable credentials. Despite high-profile attempts at innovation, it has failed to reduce its planetary impact in the past 25 years. What can be done? The use of bio-based materials, recycling, and "rent-the-runway" concepts have failed. We should stop thinking about sustainable as existing on a spectrum. It is not sustainable to have less unstainable. Governments need to force companies to pay for their negative impact on the planet. One of the most progressive industries has failed the idea of market-based solutions.
The fashion industry is one of the most aggressive in promoting their sustainable credentials. Products ranging from swimsuits to wedding dresses are marketed as carbon positive, organic, or vegan while yoga mats made from mushrooms and sneakers are on the shelves. Environmental life saver business models include recycling, resale, rental, reuse, and repair.
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