The new date is Jan 11, 2022.
Klay Thompson's return to the Warriors on Sunday brought record fan engagement for the NBA across social media platforms, drawing over 100 million views to a league that dominates the sports social media landscape.
The Golden State Warriors guard Klay Thompson shoots as the Cleveland Cavaliers center Jarrett Allen watches. The Warriors won a game. This photo was taken by John Hefti.
The Associated Press.
The most viewed regular-season social media moment in the league's history was Thompson's return.
Sunday was the most-viewed regular-season day in NBA history, with 103 million total views.
The NBA chose to broadcast the game on NBA TV, and it averaged 844,000 viewers, making it the most watched regular-season game on the network in two years.
NBC Sports Bay Area had its highest ratings for a Warriors game in two years.
There were 62.7 million. The NBA's account has more followers than the other three major American sports leagues combined. The NFL has 22.6 million followers, but football still has the highest television ratings. The NBA has official accounts that lead the NHL, MLB and the NFL. NBA communications told Forbes that the NBA gained 18 million followers across its social media platforms, the largest gain of any pro sports league.
The NBA was the most searched for in the US in 2021.
The quote is crucial.
NBA Commissioner Adam Silver said that the league would engage in social media, even allowing third-party channels to post highlight clips without the NBA's express written consent. Fans will still want to eat meals if we give them snacks for free. There is no substitute for the live game experience. We believe that fan engagement through social media can drive ratings.
During the NBA Finals, Thompson tore his knee and had to miss over 180 games. In his debut, Thompson scored 17 points on 7-18 shooting. The Warriors have a league-best 30-9 record.
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