Netflix Kept Showing Smoking In TV Shows Despite 2019 Pledge, Study Finds

According to a report by anti-smoking nonprofit Truth Initiative, the streaming giant continued to include hundreds of tobacco depictions in new and popular shows during the year 2020.

On November 2, 2017, the logo of the streaming service was displayed in Paris.

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Researchers found that shows on other platforms with younger viewers had more depictions of tobacco.

The Queen's Gambit, which was streamed by 62 million households in 2020, had 220 depictions of tobacco, while The Umbrella Academy had 205 depictions, according to the study.

30.1% of viewers age 15 to 24 said they had binge- watched past seasons, but the 721 tobacco depictions in the first season of Stranger Things did not contribute to the high overall rate of tobacco depictions.

Tobacco depictions in 2020 are included in sixty percent of the 15 shows most popular among viewers aged 15 to 24.

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According to the British Medical Journal, as many as 100,000 more children become regular smokers every day, with one in five children being a regular smoker. A report by the U.S. Surgeon General states that young people who are exposed to the most smoking imagery in movies are more likely to start smoking. The University of California San Francisco's Smokefree Media project says that an updated R-rating that reduced young viewers' in-theater exposure from an annual mean of 275 tobacco images to 10 or less would reduce adolescent smoking rates by 18%. According to the Truth Initiative, streaming media viewing exposed 27 million young people to smoking and vaping imagery in 2020.

186. Smokefree Media judged The Longest Yard the smokiest youth-rated film of 2005, and the film had over a hundred cigarettes smoked in it.

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Disney had a policy against smoking in films. Emma Stone was compelled to portray the character without the blue cigarette holder in the film. Stone told the New York Times that he doesn't want to promote smoking, but he is not trying to promote skinning puppies.

The study found that tobacco imagery persists in TV, movies and music videos viewed by young people.