3 views on CES 2022

The Consumer Electronics Show has been the place where big and small hardware manufacturers introduce new products.

In June 1967, the first Consumer Electronics Show drew 17,500 attendees, and many in the crowd were enamored with GE's new 24-pound color television. The conference grew so much that it created its own gravity. The final in-person event of the year was held in 2020 and had a total verified attendance of over 171,000.

The trade show shifted to online-only in 2021, but it was back last week despite many publications declining to send representatives due to the ongoing omicron surge. Gary Shapiro, president and CEO of the Consumer Trade Association, wrote in an opinion column that it was time to make the world better than it was.

According to the Las Vegas Review Journal, only 40,000 people attended. That decline is 75%.

If the event only attracts 25% of the crowd, who is it essential for? The transportation editor, the hardware editor, and the reporter shared their thoughts on the show.

The automotive luster has not been lost at the Consumer Electronics Show.
Hardware startups should rethink their media strategies.
I missed it this year.

The automotive luster has not been lost at the Consumer Electronics Show.

The car show turned into a CES. Even with the latest variant of COVID derailing in-person plans for many companies, the automotive world still likes it.

The automotive industry has taken a few cupfuls of we-really-need-revenue punch this year. The technology that is further away from commercialization showed up, but not as much as in previous years. evtols, hyperloop, and to a lesser degree, self-drive technology were absent from the show.

Hardware news tends to be sparse in the weeks following the show. The vacuum should be filled.

There were some important announcements and activities at the show. The head-to-head racecar competition at the Las Vegas Speedway, GM CEO Mary Barra's intention to sell personal self-drive vehicles by mid-decade, and Intel subsidiary Mobileye's plan to bring a new product were some of the notable ones.