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The Golden Globes continued their tradition of cringe, this time on social media.
Photo by Chris DelMAS
If the controversy surrounding the Golden Globe Awards didn't push the show into irrelevancy, then this year's winners were announced via bizarre, out-of-touch twits. The Hollywood Foreign Press Association, the organization that gives out the Golden Globes, was the subject of an investigation by the Los Angeles Times.
A physical event, consisting of a small number of members, still took place behind closed doors without all the usual glamor. Kyle Buchanan of the New York Times noted that the Golden Globes sent out a rapid-fire succession oftweets to reveal its winners, and that the live show was simply "chaotic."
It didn't mention the films that awardees got a Globe for in several of its posts, leaving users to rely on search to find that vital piece of information. Kenneth Branagh was given the award for best screenplay, but didn't include the film he actually wrote for, which was Belfast. The Globes made a mistake when they announced Andrew Garfield as the winner of the Golden Globe for best actor in a musical or comedy, but left out that he won for his appearance in the movie. It was boom!
The biggest mistake of the night was when it said that West Side Story was the best musical because of laughter. It's a film about a couple. Someone on the Golden Globe's social media team noticed the deleted and replaced tweet that read "music" instead of "laughter."
The Golden Globes social media team doesn't have a blue subscription, which is an investment the HFPA should have made before hosting their entire event on social media. The Golden Globes could have used the premium plan, which allows you to edit and untitle a message. If West Side Story doesn't make us laugh, at least the Golden Globes does.
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