Understanding the health of your business starts with customer focus. Is it worth the time and effort for a prospective customer to switch to you? Is it value that is so clear that they won't consider other solutions?
That is what drives long-term growth.
How do you measure success and growth? You need to know the metrics that tell you more about your business than just your average. Averages can be misleading.
Imagine if Jeff Bezos walked into a bar with 100 people and the net worth of each of them was over a billion dollars. Is that useful? Would that lead you to do the right thing? Averages don't hide true insights.
It is convenient to focus only on your overall metrics and averages, like revenue and growth, especially when they look great, and even getting a little more sophisticated, looking at revenue and revenue growth by product, customer segment or geography still paints an incomplete picture.
Help find the best growth marketers.
>
We will share the results with everyone if you give a recommendation in the survey.
There were hidden insights that would have held us back if we hadn't found them and made deliberate changes.
It's time for a checkup.
What deeper insights do you need to look for? Revenue health by segment is one of the most useful metrics you can look at.
You need to understand the health of your revenue, but you also need to track total revenue. Net Promoter Scores and revenue health are both metrics that can be used to look at the value that you are delivering to your customers.
If we hadn't found hidden insights, we'd be back.
If you run a software as a service business, you should track and report on your annual recurring revenue and net revenue retention is the best way to measure revenue health.
Retention of customers and revenue from those customers are what gross revenue retention is. Divide your total revenue by the number of customers who stay with you, but pay you less, to calculate GRR.
All Rights Reserved © 2024
