Many smaller industries are struggling to operate due to ongoing supply issues, even though we are aware of the chip shortage. A popular brand has been forced to take an aggressive action that is bound to piss people off and satisfy others.
Canon is being forced to sell its products without a Digital Rights Management (DRM) chip or copy protection component because of a lack of chips.
Canon ink is being flagged as third-party components by the company's own printers because of the lack of a tag. Canon will send an error message to the owners of the affected printers explaining that the ink they installed can't be recognized.
Canon doesn't prevent you from using third-party ink, so you can use it if you want, but you will have to use genuine Canon ink even if you don't want to use third-party ink.
The first report of the error messages was made by a user named Mariowitte, who wrote that Canon was now producing the same type of paper without copy protection and was sending out emails to customers with instructions on how to fix the problem.
Canon gave customers instructions on how to ignore the same error messages that consumers have long condemned as being anti-competitive. Canon tells customers to close out any messages that claim the ink they are using can't be identified, and then tells them how to use third-party ink.
The quality of prints will not be affected if you use Canon ink. When they are completely empty, remaining levels might drop from 100% to 0%. It is the same as having a broken fuel gauge, and while you might not be left stranded on the side of the road, your printer may run out of ink without notice.
Canon will return to scare tactics once the chip supply is normalized, meaning customers will continue to see error messages, and should hope Canon doesn't change its policy.