The metaverse might consume us all over the next few years. Tim Cook isn't buying what Zuck is selling yet.
Mark Gurman is believed to be so.
Gurman wrote in his Power On newsletter that Apple won't participate in the metaverse, even with plans to release its own mixed reality headset. Gurman shared the excerpt for everyone to see, even though it was in the subscribers-only section of the newsletter.
It's possible that Tweet has been deleted.
The idea of a completely virtual world where users can escape is off limits from Apple, Gurman wrote.
He said that Apple wants the headset to be used for short bursts of gaming, communication, and content consumption, rather than lengthy virtual reality excursions.
The headset is said to have two 8K displays as well as a significant focus on augmented reality. Gurman predicts that Apple will allow users to look at the real world around them more than it will allow them to look at the virtual world.
The company's stance, described by Gurman, would be an encouraging one for anyone who's suspicious of big tech's metaverse push. You have at least one big tech titan on your side. They will still try to sell you a helmet, but you will probably not wear it for all your meetings.
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