Parrot, a tool for digitizing Mexico’s restaurants, takes in $9.5M

Two years ago, the global Pandemic caused many restaurants to shift their business to pickup or delivery, because diners stayed home.

Many restaurants in Mexico are not prepared to change their operations quickly, so Roberto Cebrin and David Villarreal jumped at the chance to help them.

Cebrin said that food tech solutions in Latin American and U.S. turned the operations in the front and back of the house into a mess. The experience of the Pandemic was crazy. The downside was that restaurants were closed.

Roberto Cebrin is a co- founder of Parrot. The image is of a parrot.

They created a new company in April 2020 called Parrot, and launched a new point-of-sale software called ParrotConnect in 2021.

Cebrin said that many restaurants were balancing three delivery apps and 15 different menu options. Restaurants can get 10% to 15% of their orders wrong or late when they are pushed from the apps to the restaurant's point-of-sale software.

Instead, ParrotConnect offers a way for restaurants to consolidate all of their operations into a single portal where users can operate functions like kitchen management, payment methods and reports.

More than 500 restaurants in Mexico City and the Riviera Maya are using the product that the company is working with.

F Prime Capital led a group of investors that secured $9.5 million for the company to continue developing and expanding its footprint in Mexico. The company received $11.7 million in funding.

Zak is one of the companies helping restaurants thrive in this new digital world, as well as developing point-of-sale technology for restaurants, payment system Sunday and restaurant management software company MarginEdge.

Cebrin said that Parrot is working with over 500 restaurants since it was soft launched in January 2021. After starting in 2021, it has 60 employees. Cebrin said it was too early to reveal revenue figures. Companies with one POS can get a plan for $73 per month.

We want to give the right experience so we are investing heavily in product. The restaurant industry is an old one, and it always finds its way out, so we are happy to help them do that with technology. The industry is creative and we like it. Delivery has helped save a lot of restaurants.

Tech in Mexico is a confluence of Latin America, the US and Asia.