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The chip shortage has made consumers unhappy with the resale industry.
The photo was taken by Amelia Krales.
The company has sent a notice to dealers to help prevent buyers from reselling their trucks, according to a report. The buyer will have to agree to not sell, offer to sell or otherwise transfer ownership interest in the vehicle prior to the first anniversary of the date hereof if the dealer adds a no-sale provision. The dealers are warned against raising the prices of the trucks themselves.
The move could help stop people from trying to turn their reservation for the electric pickup into a quick buck, but some have criticized it as Ford tries to control what people do with their property. The value of used cars has been skyrocketing as auto manufacturers struggle to keep up with the demand for new vehicles, and the release of the Lightning is at a time when cars can be hard to get a hold of. Potential buyers have reported tens of thousands of dollars in extra fees when buying from dealers.
Here's a story. I was going to get a Mercedes Benz. One was ready for pickup. The dealer told me there was a $50k price hike on the car. I passed. What do you think about the dealer model protecting consumers?
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Jon Rettinger is a Laker.
Ford warned dealers that they might not receive any Lightnings in 2022, if they asked customers for extra deposits or payments, which the memo says is seen as threatening customers.
The dealer is in charge of whether or not customers agree to the no-sale provision. The requirement is between a dealer and their customer, and the dealer has the option to include it if it is legal in their state, according to a Ford spokesman. It is clear that it is optional, but it also says that Ford is offering support for the provision.
Ford says it has gotten 200,000 deposits for the electric pickup.
The company said that 200,000 people had put down $100 deposits for the electric pickup between May and December. The company stopped taking reservations for the truck, which is supposed to start shipping in the first half of this year. Ford wants to make 150,000 F-150s by mid-2023.
The ongoing chip shortage has caused manufacturers like Ford, GM, Sony, and others to slow down production. It is still hard to get a gaming tech like the PS5 or the Xbox Series X, unless you are willing to pay a lot of money.
It is possible that demand for Ford's EV will remain high throughout the next year. Chevy says the first trucks to roll off the line will be its $105,000 RST First Edition, but the electric Silverado isn't set to start production until spring of 2023. The models with the expanded battery were delayed by Rivian, and the Cybertruck was spotted on a test track, though it still doesn't have a release date.
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