January 7, 2022, 11:03am
The rapper and designer, now known as Ye, will team up with the European fashion house, Balenciaga, for a new line to sell in Gap stores.
The listening event was held at Mercedes-Benz Stadium in Atlanta, Georgia.
There are images for Universal Music Group.
According to a press release, a collaboration between West and Demna Gvasalia will be launched this year.
A section of a contract between Gap, West's brand Yeezy and Balenciaga was posted on the social media site Friday morning.
The first drop of the Gap-Balenciaga collection is scheduled for June, according to Vogue.
The stock price of Gap fell 2% after the market opened on Friday.
Continue watching after the ad Visit Advertiser website.
West and Gvasalia changed their names last year. Gvasalia was a creative director for two of West's Donda listening parties, and Balenciaga is a go-to designer for KimKardashian, who is divorcing West after six years of marriage. She wore a black bodysuit that covered her from head to toe at the Met Gala last year and immediately became a meme. After Alexander Wang left, Gvasalia took over at Balenciaga. He designed women's collections for Maison Martin Margiela and Louis Vuitton.
Gap has struggled with falling sales for years and has been helped by West's designs. The stock of the retailer surged last year after the announcement of the collaboration with the rapper. The first drop of the project, a line of nylon unisex puffer jackets, flew off the shelves in June. The jackets that cost $200 on resale sites now cost as much as $7,800. During West's ill-fated presidential run, the stock fell after he threatened to leave the Gap deal because he wasn't on the board.
The Gap was created by Balenciaga.
The New York Times has a story about the year of Balenciaga.
The launch of West's clothing line isn't sold out. It is still good news for the billionaire.
Gap's stock went up after the apparel deal.
