France doesn't want you to drive a car, so it's forcing car companies to tell you not to.
The country passed a law in December that requires car companies to tell people not to drive in commercials. The commercials will encourage viewers to use alternative means of commute such as public transportation, walking, cycling, or even carpooling.
The country is not banning car commercials completely. Instead, they will have three choices to include in their ads: "Consider carpooling," "For day-to-day use, take public transportation," and "For short trips, opt for walking or cycling."
All commercial media will be affected by the law when it takes effect in March, according to NPR.
There is mixed messaging.
The move is a bold tactic to fight climate change, but not everyone is happy.
Lionel French Keogh, the president ofHyundai France, told Agence France-Presse that moving toward zero-emission vehicles is the course of history. The law makes no distinction between the type of motorization it wants consumers and carmakers to pursue.
It is counter-productive to the government's goal of promoting electric vehicles.
Tobacco companies are required to include warnings about the risks of smoking in their commercials and packaging under the new law. The world is moving away from fossil- fueled vehicles and for its own good.
French car ads are required to back travel alternatives from 2022.
Climate experts are suggesting that there be warnings on gas pumps about tobacco products.
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