The data protection regulators in France hit the internet giants with fines of over a hundred million dollars for failing to give internet users an easy way to uninstall online trackers.
The companies have been fined 150 million and 60 million.
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The French regulators said that the websites did not provide a similar button that would allow users to refuse cookies.
The process of refusing online trackers was longer.
The process affects users freedom of consent as it influences their choice of accepting or rejecting cookies.
Cookies can be used to track a user's online behavior and serve them advertising, but they can also be essential for a website's functioning.
The companies have been fined and ordered to make it easier for French users to reject cookies.
The regulatory actions against U.S tech giants include Apple and Amazon in Europe. In December 2020, both Amazon and Google were fined for their handling of web cookies. Last year, regulators in France, the U.K., and the EU started formal antitrust probes into the online advertising business. The European Union's General Data Protection Regulation went into effect in May of last year and has increased the powers of the bloc's privacy enforcers. A company can be fined 4% of its annual global revenue for serious privacy violations.
A 150 million euro fine was hit by the internet giant for cookie breeches.
