Jet2holidays has launched a flash sale on all package holidays booked through independent travel agents.
The tour operator reported a massive surge in traffic and bookings after the government scrapped pre-departure tests in resorts.
The company wanted to put independent agents at the heart of the anticipated sales bounce back, which is why they are launching this promotion, said the chief executive.
The operator has announced a £50 off per person discount on all package holidays booked through an independent agent by January 18 2021.
Customers were jumping at the chance to book holidays they had been looking forward to and agents were perfectly placed to handle this demand.
Over the past couple of years, we have put a lot of effort into delivering our partnership to success strategy to independent travel agents.
The latest campaign, called Travel Made Simple, is designed to tap into the customer demand for knowledge and expertise when booking a holiday and the fact that independent travel agents are perfectly positioned to provide that.
As demand for this expertise increases and customers clamor for it, now is the perfect time to offer a fantastic promotion for independent travel agents.
The news that customers and the industry alike have been desperate to hear was behind the government's decision to ease travel restrictions.
He said that the UK government's update on the year ahead got the year off to a great start.
We are looking forward to more positive updates from the Scottish Government.
It is clear to everyone that the travel testing requirements have had no impact on the spread of the Omicron variant, so this should be the end of a set of measures that are not only disproportionate but futile too.
