The Vision-S EV and a new concept SUV were rolled out by Sony during their keynote presentation at the Consumer Electronics Show. Sony Mobility is a new company that will focus on electric cars. While the tech industry has been focused on whether or not Apple could produce a vehicle, Sony already showed us a working prototype packed full of its technology, and now it is going a step further.
In the spring of 2022, Sony will establish an operating company called Sony Mobility Inc., which will explore entry into the EV market.
There are several demo videos on Sony's website. The two-minute Concept Movie above gives a glimpse of the picture- perfect lifestyle these cars could be a part of. Others show off the design of the user interface or feature a test of remote driving via a 5G connection.
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The Vision-S is an electric concept car.
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We don't know if this will lead to a Sony-brand car being taken for a spin someday, but clearly, it has a vision for the future that it's pursuing. Kenichiro Yoshida, the company's chairman, president, and CEO, said that they are exploring a commercial launch of Sony's EV. The exploration will find out how a creative entertainment company can change mobility.
We will see how Sony uses its technological advantage in the car industry after hearing about it during the Vision-S reveal last year. It shared some pain with the auto industry in dealing with the chip shortage, so we don't know if it's going to join the party as a full-fledged competitor or a partner.
