Sony shows off SUV, will explore building electric cars as ‘Sony Mobility Inc’

At the Consumer Electronics Show in Las Vegas this evening, Sony's Chairman, President and CEO Kenichiro Yoshida showed off a prototype of the Vision S concept electric car, and announced that the Sony Group will start commercializing its electric vehicles.

The Sony Vision-S sedan, which was revealed at the Consumer Electronics Show last year, was shown off during the Sony press conference. The Sony Vision-S prototype SUV was added to the line-up this year.

After showing off the Vision-S, the excitement we received really encouraged us to further consider how we can bring creativity and technology to change the experience of moving from one place to another. This is the new Vision-S SUV. Vision-S is built on a foundation of safety, adaptability and entertainment. Safety is our number one priority in creating a comfortable mobility experience. When building this SUV, that has not changed. 40 sensors are installed inside and outside of the vehicle to monitor safety.

We have a vehicle that is constantly evolving thanks to the internet. It is possible to personalize the cabin for each user. It is possible to connect the in-vehicle system and the cloud with 5G. The VIsion-S is an entertainment space. The VIsion-S is an entertainment space that includes gaming experience and audio. Through our partners who supported this effort, we have learned more about mobility.

It was announced that Sony was establishing a new company called Sony Mobility Inc. to accelerate the efforts of "exploring the commercial launch of Sony's EV"