The image is called "OPIxboxHero" and is on thecdn.vox-cdn.com.
The colors in the line have gaming-inspired names.
The image is from the XBOX/OPI.
The new gaming-inspired nail polishes from OPI and Xbox will have in-game content for the games. The 12 nail polish colors are available in the US at Ulta Beauty. Purchasing a color in the line qualifies for a code that can be used to get an exclusive Ford GT livery in the game, as well as an armor coating in the game.
The colors in the XBOX collection are named after things like Rose Quartz, Racing for Pinks, and Suzi is My Avatar. They are available in three different formulas. The prices range from $10 to $13 each.
The polishes are exclusive in the USA to Ulta Beauty, and will be available at more retailers on February 1st, when the in-game content for Halo Infinite and Forza Horizon 5 goes live. Customers have until March 31st to claim the promo on the entry page if they want to earn the paint job, which requires them to buy at least $20 of qualified products. It's not clear how the coating can be redeemed.
There is a promotional armor coating in the game. The image is from the XBOX/OPI.
There is a Ford GT Livery in the game. The image is from the XBOX/OPI.
There are many cross-marketing tie-ins like this one, where buying toys and collectibles like a NERF gun or a Master Chief figure comes with a code for weapon or armor coating. The best color of the bunch, You Had Me At Halo, is already sold out at the store. Is anyone else considering painting their nails because of the Spartan armor?